The 10 Biggest Makeup Trends of 2023, According to Makeup Artists

Say “‘80s makeup” and my mind goes straight to neon everything. The ’90s? Overlined lips—easy. Early 2000s? Frosted shadow and Juicy Tubes—the end. Makeup trends have and always will have a huge impact on their respective eras, and 2023 is no exception. “This year is all about the ism; minimalism and maximalism. There is no in between,” says makeup artist and executive director of creative beauty at Too Faced Elyse Reneau (opens in new tab). “You are either simplifying and going for the effortlessly gorgeous aesthetic or leaning into bright colors, metallic shifting pigments and glitter in unexpected ways for an instant dopamine hit.” 

The extremes are taking shape in a wide range of looks. On the one hand, there’s the underpainting foundation technique, which was coined by Mary Phillips and made possible by the launch of dozens of lightweight, sheer coverage formulas. “We’re finally embracing skin and products that enhance our skin and leave a skin-like finish versus aiming to have a more full-coverage finish,” says celebrity makeup artist and CCO of CTZN Cosmetics Sir John. “The vibe is definitely much more natural, dewy, and fresh.”