Sally Beauty introduces DIY salon concept store

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Dive Temporary:

  • Sally Magnificence on Thursday opened a Do it yourself hair salon and thought shop, dubbed Studio By Sally’s, in Denton, Texas, in accordance to a company push release
  • Buyers can shop for specialist-high-quality hair color and attractiveness merchandise and take part in educational systems via its “teaching salon” idea.
  • Licensed stylists will enable shoppers choose the correct product or service and teach them how to use, customise and obtain salon-high quality seems to be.

Dive Insight:

Studio By Sally is prepared for DIYers. 

The retailer has put together its standard retailer with fingers-on schooling from experts so prospects can obtain their hair style of decision at dwelling. The shop presents 1-on-a single expert services and small group sessions where customers leave with a finished design and the measures on how to recreate the appear on their very own. The store will also host a variety of totally free workshops and functions to display procedures. 

The corporation designs to open up an extra five studio retailers this calendar year, and likely improve the strategy retailer to 100 locations in the course of the U.S. over the subsequent a few to four a long time, according to CEO and Director Denise Paulonis. 

“Demystifying the hair coloring process is the vital barrier to unlocking a prosperous Do it yourself journey for people,” Brenda Rutenber, Sally Beauty’s group vice president of shops, stated in a assertion. “Which is why getting a accredited stylist-educator there at each and every phase of the process – from selecting the ideal color and developer to mixing and customizing it – is vital. The instructing salon design merged with the shoppable retail part of the store would make the thought so unique.”

For those people collaborating in color expert services or classes, a stylist will contact to discuss the customer’s wanted shade, shade historical past and hair kind prior to an appointment. For all-in excess of color and root contact ups, clients will select out and buy a hair shade with the support of a stylist prior to the appointment. Understanding is palms-on.

Sixty-two % of Sally Beauty’s revenue are from hair color and hair treatment, according to a company presentation to buyers from December 2022. 

The hair color and dye marketplace in the U.S. is anticipated to be about $40 billion this calendar year, in accordance to a report by Statista. Hair coloring makes up around 13% of the hair care business in the U.S., with most Individuals getting their hair colored 4 to five instances a calendar year, normally with lasting coloration. 

Sally Attractiveness, which describes by itself as the chief in skilled hair coloration for household-use, now has about 3,100 outlets worldwide, with about 2,300 destinations in the U.S.