Remember When, Chattanooga? Perms at The Elite beauty salon were just $7.50

For a extend of decades from the mid-1940s right up until at the very least the early 1960s, The Elite magnificence salon flourished in the lobby of Chattanooga’s James Creating at Eighth and Broad streets.

The post-war a long time were a golden era in the elegance enterprise as women built appointments for long term-wave treatment plans and stylings that started off at $7.50.

The picture accompanying this posting was taken in 1947 and appears to demonstrate employees associates of The Elite attractiveness salon behind a glass showcase loaded with beauty goods. As many as 12 stylists worked at the salon at points in the 1940s, in accordance to newspaper advert copy.

The 12-story James Developing, which has been identified as Chattanooga’s 1st skyscraper, was made by Signal Mountain developer Charles E. James and developed by architect Reuben Harrison Hunt in the neoclassical design and style. Hunt also created various other noteworthy downtown structures which includes the Joel W. Solomon Federal Constructing and Courthouse at 900 Georgia Ave.

The James Developing, which now properties law and insurance coverage workplaces, according to the building’s internet site, was developed in 1906 and includes 128,000 sq. ft of interior space. In 1979 it was put on the Nationwide Sign up of Historic Locations.

The photo in this article was taken by Chattanooga News-Cost-free Push photographer Delmont Wilson. The photograph was saved in the newspaper’s picture archives and has been preserved at the internet site

Even though the two girls in the image ended up not determined in the archives, newspaper clips from 1949 notice the proprietor-operators of The Elite then have been Inez Shoemaker and Levina Wright. Shoemaker’s obituary from 1975 notes she was a native of West Virginia who lived in Chattanooga for 31 several years, such as her stint as an owner-operator of The Elite.

An advertisement from the yr the picture was manufactured claimed, “We advise a homosexual new hairdo by 1 of our stylists. A soft, purely natural-appear long term wave beginning at $7.50.” Other prices from the period had been: haircut, $1 shampoo and established, $1.25 facial, $2 and permanents, $7.50.

The to start with instance of a newspaper advertisement mentioning The Elite was in 1945 when the salon sponsored a recruiting effort for the Woman’s Military Corp. The final advertisement appeared in 1959 below the headline: “Hair Ye! Hair Ye! … How do you glance?” In a 1959 culture column, Lena Foster was stated as the then-owner of the salon.

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Launched by heritage enthusiast Sam Hall in 2014, is preserved to present historic illustrations or photos in the maximum resolution obtainable. If you have photograph negatives, glass plate negatives or authentic nondigital prints taken in the Chattanooga space, get in touch with Sam Hall for data on how they could qualify to be digitized and preserved at no charge.

“Remember When, Chattanooga?” is published on Saturdays. Speak to Mark Kennedy at [email protected] or 423-757-6645. Follow him on Twitter @TFPcolumnist.