Passion’s Story: Nonprofit salon in Albuquerque plans to help at-risk women learn the business of beauty

Priscilla Smith, who owns Paixao Splendor Bar, has been assisting younger at-risk girls locate intent and self-assurance by means of the elegance marketplace. She is now developing the state’s 1st nonprofit salon, and it has previously garnered worldwide focus. (Roberto E. Rosales/Albuquerque Journal)


Like will come in several types. There’s the classic tale of particular person fulfills human being and happiness ensues, but then there are the mysterious occurrences that could existing an surprising match — and possibly improve a life’s trajectory.

Priscilla Smith escaped a dim past to turn out to be a pioneer. She fell in enjoy with the magnificence field and recognized its prospective to enable others.

This led to the creation of Passion’s Tale, a registered nonprofit geared towards aiding younger at-chance gals locate a reason and create a occupation in the natural beauty industry.

“This system commenced in my salon,” Smith explained. “I’ve been performing this for seven a long time, establishing youthful individuals and teaching them how to use the attractiveness field as an outlet.”

Smith, who owns Paixão in Albuquerque, spelled out that she preferred to separate her company from her drive to assistance other folks in buy for it to have broader impact.

Smith said Passion’s Story’s mission is to give modern beauty faculty graduates chances to triumph, in particular vulnerable ladies who have experienced previous bouts with homelessness or sex trafficking.

“It is definitely some thing in require appropriate now,” Smith mentioned. “Giving them a tangible remedy with a little something that is a incredibly quick way to make a sustainable earnings.”

Passion’s Story is partnering with other nonprofits this kind of as the New Mexico Desire Heart and Energy Well being and Empowerment, as effectively as magnificence schools and the foster treatment technique.

From 6 to 10 p.m. Saturday, Feb. 18, the nonprofit is web hosting its Galentine’s Day Gala fundraiser at the Albuquerque Marriott Pyramid to celebrate youthful gals and endorse the movement. The event will include a supper, silent auction, fashion show and worldwide and neighborhood speakers. Proceeds will go to Passion’s Story.

bright spotThe nonprofit aims to present females with the techniques to thrive in the attractiveness market by means of mentorships in vocation planning, and entrepreneurship.

“The first year following you graduate elegance school is when you are heading to master if you’re heading to make it or split it,” Smith stated. “There’s not an quick way to produce or develop a clientele.”

The notion for Passion’s Tale was centered on an unsettling connection.

“I have my possess tale of abuse and whatnot increasing up as a teenager,” Smith claimed.

She reported, “I started out seeing how some of the people that have labored for me experienced a record of trauma, and I commenced truly having to pay focus to how the splendor business was enabling them to heal.”

Smith stated she overcame her struggles, but did not to begin with enter the attractiveness sector. She was in home management for 13 decades, but her expertise served her get the expertise needed to pursue her possess ventures.

“I constantly understood that 1 day I would possess my very own organization, I just did not genuinely know what,” she claimed. “I often had a thing for nails … and that is where the journey began.”

Soon after graduating from beauty college she soon encountered the troubles that occur with being a beginner in the discipline.

She began by renting booths, but fees outweighed a steady money movement. She then understood her purpose in the market. She reported she opened Paixão with the intent of using the services of graduating elegance school students.

“I know what it feels like to be caught and not have any methods, not have any solutions, and obtaining that dread … because you don’t know how to question for aid,” Smith claimed.

Smith explained her aim is to have a nonprofit salon open up by the conclude of this yr.

“The lead to truly is heading to transform the culture of the magnificence market,” she said.