The introduction of this strategic partnership aims to “bring ahead the richness of Scandinavian society inclusive of the multitude of advantages linked with Scandinavian life style, wellness and skincare, and location Scandinavian values, this kind of as hygge, again on the map.”
Olehenriksen’s VP of World-wide Marketing and advertising, Rachel Berg, shares, “We are a Scandinavian born brand, and as we enter our 40th yr, we’re going again to our roots anchored in Scandinavian pores and skin wellness, knowledge this overarching ethos sets us apart from the rest. By signing on Anine Bing as our World wide Scandi Model Advisor and partnering with other Scandi influencers on a world wide scale it will aid amplify assorted features of the tradition and our Scandinavian-motivated skin wellness tactic in a new, modern way.”
About Anine Bing
Bing has been regarded as an authority in Scandinavian type due to the fact her namesake brand’s inception in 2012. Motivated by Scandinavian simplicity and American vitality, Bing has designed a worldwide trend home centered on every day wardrobe types and expenditure pieces for modern gals searching for a timeless but rebellious strategy to design. As the brand’s 1st World wide Scandi Manufacturer Advisor, in this new role, she will be lending her abilities throughout Scandi-ahead skincare and way of life methods to the Olehenriksen brand.
“I’ve been a longtime fan of Olehenriksen’s pores and skin treatment, so when the brand approached me for this partnership, I was instantly interested,” claims Bing. “Our shared passion for Scandinavian tradition makes these kinds of a distinctive synergy and I’m truly hunting forward to bringing to everyday living the many interesting concepts we have in the will work.”
Illuminating Scandinavian Lifestyle
Bing’s position with the model will be an expansive just one, ranging from producing social media articles to cross-branded collaborations.
All over the partnership, Bing will be spearheading a 6-aspect mini-sequence, offering an inside glance into the best of Scandinavian skin and wellness with Bing’s secrets to attaining her effortless style, morning wellness recommendations and her favored Olehenriksen products and solutions. With sights set on illuminating Scandinavian society, this exclusive articles will harmonize skincare and common wellness methods, underscoring Olehenriksen as a way of living brand name that transcends skincare.
Olehenriksen has tapped vital Scandinavian creators, together with Linda Hallberg, Ceval, Nnenna Echem and a lot more to generate a robust information series that highlights the Scandi way of life. The roll out of this material will immerse folks into the richness of the society by means of elevated storytelling.
“There are few folks I’ve fulfilled that are as solid and sophisticated as Anine. I’ve admired her impactful, eclectic and basic styles for yrs, and could not be happier to have her be a part of the Olehenriksen staff as our initial at any time ‘Global Scandi Brand Advisor’,” states Ole Henriksen. “Not only can we relate on the numerous aspects that make Scandinavian society so loaded, from hygge philosophies to major a uncomplicated life which is total of joy and constructive affirmation, we have quite a few matters to arrive that infuse this palpable strength into the model. Anine has introduced a new and fresh new that means of Scandi-interesting equally globally and inside America, all although remaining legitimate to her Danish roots. Her leadership and skills within just the area, paired with her point of view on Scandi way of living, wellness, skincare and design and style, make her the fantastic companion for Olehenriksen.”