Jennifer Coolidge’s Makeup Artist on Creating Her ‘Champagne’ Glam in e.l.f. Cosmetics Super Bowl Ad

Jennifer Coolidge for E.l.f. Beauty. E.l.f. Cosmetics

Jennifer Coolidge is beauty’s most significant It Woman! The actress wowed Us in e.l.f. Cosmetics‘ 1st-ever Super Bowl professional. 

In the advert, which debuted in entire for the duration of the Sunday, February 12, game, the White Lotus star, 61, proved the electric power of the splendor brand’s viral Power Grip Primer. The clip commences off with Coolidge opening a package deal from e.l.f. to obtain the beloved item. The Lawfully Blonde star then analyzed out the gooey liquid, praising the product for generating her look like a “baby dolphin.”  

“This primer stuff confident is sticky,” Coolidge continued as she realized the merchandise seemingly works like glue. Inside of seconds, the Massachusetts indigenous uncovered herself in issues as the primer prompted anything to stick to her, including her mobile telephone. “Hello, can you maintain on a second,” she claimed to another person as she tried using to free of charge herself from the sturdy maintain. 

Jennifer Coolidge’s Makeup Artist Talks her Elf Beauty Commercial pink dress

E.l.f. Cosmetics

“Yeah, it is a authentic very good grip,” Coolidge confessed at the stop. 

The Watcher star’s make-up artist Francesca Tolot opened up to Us Weekly about glamming Coolidge for the industrial — and confirmed the Ability Grip Primer is all it is cracked up to be. 

“When prepping for shooting on movie, it is so crucial to use makeup that has extensive-lasting gains, so you are not needing to cease the filming to retouch each few minutes,” Tolot informed Us. “My No. 1 idea is to prep complexion and implement a gel-based mostly primer, these as Electric power Grip Primer, which will grip on to make-up for long-lasting effects. I exclusively really like that Electrical power Grip Primer has included skincare positive aspects like hyaluronic acid, which retains pores and skin added hydrated even beneath basis.” 

Jennifer Coolidge’s Makeup Artist Talks her Elf Beauty Commercial football

E.l.f. Cosmetics

In addition to heading in with the primer, the elegance guru applied e.l.f.’s Halo Glow Liquid Filter and O Face Satin Lipstick in shade Converse Filthy as Coolidge “loves her pores and skin to glimpse ultra-dewy, but not greasy or oily.” 

To also attain a comfortable, glowing glance, Tolot spelled out: “My most significant suggestion is to let each individual layer dry just before making use of a thing else on major. From skincare to primer and basis, I permit at the very least a moment involving every single software to allow merchandise set appropriately.” 

When functioning with the 2 Broke Girls star, Tolot loves “leaning into champagnes and pinks.” She ongoing: “She has a attractive skin tone that definitely pops when incorporating warm tones to her glam palette.” 

Tolot added: “Jennifer has a terrific understanding of beauty, and I love that she’s passionate about employing vegan and cruelty-free goods.”