Hailey Bieber’s Brownie Glazed Lip Trend Is Appropriation

Hailey Bieber confronted criticism in excess of the weekend right after a TikTok video clip she designed about “brownie glazed lips” was termed out for appropriating a makeup approach favored by Latinas and Black and brown females given that the ’90s.

In Bieber’s primary video, which has attained 2.9 million sights due to the fact she posted it on Aug. 23, the product wears brown lip liner with a crystal clear shiny lip treatment method from her natural beauty brand Rhode, captioning the post “ready for all the drop points such as brownie glazed lips.”

The use of brown lip liner and obvious gloss has extended been favored by gals with darker skin tones, and Bieber doesn’t declare to have invented the lip combo in the video—but her submit led to an inflow of largely white TikTok people recreating the appear on the system and crediting Bieber as their inspiration. As the pattern took off, critics derided the framing of a elegance approach extended practiced by females of coloration as having been “started” by a white celeb. The controversy reached a boiling place above the weekend, when the topic commenced to craze on Twitter. 1 online video in particular, in which creator Victoria Lyn referred to the natural beauty development as “Hailey Bieber’s go-to slide lip combo,” was cited multiple instances by other creators arguing that branding the approach “brownie glazed lips” is problematic and intended to assistance market Bieber’s cosmetics.

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Twitter consumers underscored the longevity of the beauty pattern and how it was common with females of color prolonged right before Bieber posted about it they also pointed out how the racism inherent in attractiveness ideals indicates that Bieber is getting celebrated for executing the identical point that gals of coloration have been criticized for.

Some of Bieber’s enthusiasts made the scenario that her mother is Brazilian and could have been the source of the model’s inspiration. But the glimpse has historically been affiliated with the unique aesthetics of cholas, a subculture of first and next technology Mexican Americans, as very well as Black and brown girls, who frequently turned to brown brow and eye liners and very clear lip gloss to make a nude lip coloration when the sector lacked shade alternatives to match their pores and skin tones.

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The controversy encompassing Bieber’s “brownie glazed lips” is rarely new—it’s portion of a bigger dialogue about cultural appropriation in beauty methods, in particular when it will come to so-called traits that are popularized on platforms like TikTok and touted by influencers and celebrities. On TikTok, the most glaring case in point of this may well be the “clean female aesthetic,” which is characterized by slicked-back again hair, gold hoops and other jewellery, minimalist make-up, and acrylic nails. These are all aesthetic components that Latinas and Black women have lengthy sported, now rebranded as “model off-duty” seems impressed by ladies like Bieber and Bella Hadid.

The implications lengthen far further than TikTok. Even though magnificence specifications are regularly shifting, the idealization of whiteness in elegance remains. Aesthetic tendencies practiced by girls of colour, like sporting braids, wigs, and elaborate acrylic nail artwork, have continually been stigmatized right until white women of all ages have tried using them, abruptly producing them cool or edgy. Kylie Jenner claimed she “started wigs,” and Kim Kardashian referred to her Fulani braids “Bo Derek braids.” The “brownie glazed lips” controversy reveals how effortlessly appropriation can occur and how, irrespective of whether intentional or not, it will come at the price of gals of color. In a TikTok video clip posted on Friday, Latina creator @benulus explained she on a regular basis wears a dark liner and gloss combo in her videos and will get criticized for it, arguing that the appearances of white females are rarely scrutinized in the exact way that those of gals of color are.

“A white girl does it—it’s likely to develop into a development. It’s heading to be praised,” she explained in her video. “I’m so flattered that Hailey Bieber always gets impressed by my community, a POC group. But simply because she does it now, all the folks that instructed me that these lips are hideous are just the kinds that are likely to fall powering that development.”

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Produce to Cady Lang at [email protected]e.com.