Dior Beauty Says Hello To Hollywood With ‘The Grey Zone’ Pop Up Boutique

Celebrating the house’s ‘Gris Dior’ fragrance from the La Assortment Privee Christian Dior array, the pop-up fuses art and fragrance collectively for an immersive working experience

Celebrating the house’s ‘Gris Dior’ fragrance from the La Selection Privee Christian Dior assortment, the pop-up fuses artwork and fragrance with each other for an immersive working experience

It’s no solution that Dior has generally experienced a gift for creating long-standing associations with the stars of Hollywood–having established Christian Dior loyalists with the likes of Marlene Dietrich, Elizabeth Taylor, Grace Kelly, Charlize Theron, Sophia Loren, Natalie Portman, and lots of much more. Now in the existing working day, Dior Beauty has more tapped into the house’s star electricity, acquiring a short while ago unveiled a new campaign titled “Dare In Gris Dior” where the star fragrance from the house’s La Selection Privee Christian Dior assortment finds its new face–rather, faces–for the scent: Jenna Ortega, Joseph Quinn, Maya Hawke, Fai Khadra, Thuso Mbedu, Orelsan, and Liu Yuxin. In tandem with the launch of the new marketing campaign, Dior Attractiveness is bringing the celebration above to the metropolis of the Angels for the “The Grey Zone” pop-up principle boutique.

Located at 8175 Melrose Avenue in Los Angeles, the new constrained-time boutique will proudly display artwork commissioned by the house of Dior from five multidisciplinary artists from all-around the world, each and every bringing their unique and personable interpretation of Gris Dior in their respective mediums–including artists this kind of as Toronto-based painter Ben Johnston, Dutch artist Thomas Trum, Argentinian-born, Barcelona primarily based digital artist Andres Reisinger. 

Apart from getting the Gris Dior scent alongside the total La Collection Privee fragrance selection, pop-up goers will be able to hope a full immersion in the “grey” environment of Dior. Such as a ‘shop and chill’ region, an olfactive knowledge crafted up by Paris-based artwork collective Scale Collective, and “Scentys”, a flower and sound installation by British-American sonic artist Mileece, the store will also aspect product or service choices made completely for the pop-up, together with a limited-edition Gris Dior bottle created by Trum. 

As an olfactory expression of the iconic “Dior Grey” colour of the House of Dior that undeniably described the bold spirit of Monsieur Christian Dior, the unisex eau de parfum is for those who want to make a statement with a fragrance that makes it possible for you to perform by your possess procedures. As a type of image of the complexities of daily life, with gray getting neither black or white but each together, Gris Dior is a fragrance that cherishes heritage and performs with recognized codes in modern day way, getting its individual route concerning floral and woody notes.

To aid ring in the newest chapter for Dior Beauty, the Maison hosted a star-studded celebration with a handful of (scratch that, a entire crowd!) of familiar faces on the night of April 11th forward of the community debut of the pop-up.

 Of the new campaign, actress and star of Netflix’s Wednesday Jenna Ortega, South-African actress Thuso Mbedu, influencer Fai Khadra, and French rapper Orelsan all showed up in attendance to party with fellow mates of the residence Alexandra Daddario, Arón Piper, Saint Levant, Benny Drama, Liza Koshy, Caleb Mclaughlin, Thomas Doherty, Christian Serratos, Lucy Hale, Kiernan Shipka, Jurnee Smollett, Kelvin Harrison Jr, and additional.

The Grey Zone pop-up boutique will be open from Thursday, April 13th right up until Sunday, April 16th on 8175 Melrose Avenue, Los Angeles, California (corner of Melrose and N La Jolla)

Business Hours
THURSDAY, APRIL 13^TH – SATURDAY, APRIL 15^TH
11 AM-7 PM (Previous ENTRY AT 6 PM)

    SUNDAY, APRIL 16^TH 
12 PM-6 PM (Previous ENTRY AT 5 PM)