Chanel is celebrating its storied fragrance brand names with a festive and immersive exhibit at the Grand Palais Ephémère in Paris right up until January 9, 2023.
‘Le Grand Numéro de Chanel’ is a tribute to the “world of Chanel fragrances” with a aim on the French luxury house’s most famed scent, Chanel No.5, created in the 1920s. The playful absolutely free exhibition aims to heighten the senses and creativity by bringing to daily life the essence of a vacation window screen as a distinctive sensory working experience.
Thomas du Pré de Saint Maur, head of world artistic assets for fragrance and splendor, good jewellery and watches, reported in a assertion: “Chanel perfumery has an existential intention. Le Grand Numéro de Chanel is an psychological journey, an option to find out each and every facet of a fragrance and the part it plays.”
The exhibition is component cabaret, complete with live audio and magic tricks, and a museum delving into Chanel’s fragrance historical past with art installations and archive vogue shows, along with virtual actuality immersions and qualified fragrance consultations.
Le Grand Numéro de Chanel opens in Paris
The premier portion of the exhibition goes to Chanel No.5, sharing the heritage of the fragrance, which include an interactive VR working experience where by people travel again in time and enjoy the purpose of perfumer Ernest Beaux in 1921, and see Gabrielle Chanel pick the fifth sample of what is now recognised as one of the world’s most iconic perfumes.
A different spotlight is a gallery dedicated to artwork showcasing Chanel’s emblem, which include Andy Warhol, when one more space shows Chanel adverts, and there is a section focused to Coco Mademoiselle set up like a management space showcasing every thing from skis to basketballs, knee pads and even a skateboard stamped with double Cs.
The Bleu de Chanel home enables site visitors to immerse on their own into a multi-sensory earth, peering into home windows of the properties and skyscrapers to find clues to accessibility a speakeasy, and Les Eclusifs de Chanel invitations friends to see 18 relocating is effective of artwork where they can complete the scent edition of a Rorschach check to obtain their alter moi among the Chanel fragrances.
The exhibition also delivers readers a match of opportunity, where by they can spin a wheel of fortune to acquire a prize.
“A fragrance is far more than a title, a bottle, or a scent it is also every little thing it delivers to mind when we breathe it in, and all it evokes when we dress in it,” provides Thomas du Pré de Saint Maur. “It is a impressive and incredible generation. A lot of people imagine that fragrance is an accent or the finishing touch on a seem, but it is so much extra than that. Fragrance has a actual impact on our inner thoughts, self-confidence, mood, and wants, and this is what we want all people to experience.”