Celebrity brow artist Kristie Streicher launches her own brand

Kristie Streicher begun her magnificence occupation as soon as she quite possibly could — as a make-up artist at the Clinique counter, appropriate immediately after higher faculty. From there, she was motivated to go to esthetics university, where by she learned the art of eyebrow maintenance by means of waxing. “They really do not train you how to artfully tweeze, so that’s what I formulated on my own immediately after obtaining accredited,” she stated.

At the get started of Streicher’s job, in 2001, she took a task at hair salon Warren Tricomi, wherever she was delighted to find out that brow shaping could be a full-time work. Bit by bit but absolutely, she started out to develop her now signature type. “I noticed that [New Yorkers] all hustled and worked hard and have been so chic … but they did not just take terrific treatment of them selves. [They were also] extremely performing their eyebrows, and it manufactured them glimpse so substantially more mature than they were being. … I was like, ‘We want some softness right here, [not these thin, dark eyebrows].”

Streicher inspired purchasers to go at the very least three months involving appointments and let their brows grow. Primarily based on her large male consumer foundation, ladies assumed her technique delivered a much more natural glance, fueling her level of popularity. The tactic was “unheard of” at the time, she stated. It resulted in a write up in New York Magazine, in 2003, in which she was awarded “best brows.” It changed her lifestyle overnight: “I went from accomplishing from doing 5-6 brows a day to 37 brows a working day,” she stated, noting that the tale attracted people today from all around the globe and her 1st celebrity clients, like Julia Roberts. She then began giving her solutions to editors at Vogue, which resulted in additional media protection. Streicher’s brow clientele now incorporate Gwyneth Paltrow, Lorde, Adele, Mandy Moore, Sandra Bullock, Sarah Paulson and Marisa Tomei.

Streicher is very well-regarded amongst magnificence insiders, thanks to her trademarked “feathered brow,” as nicely as the ability trio she kinds with her two sisters. Jenn Streicher is a superstar makeup artist, and Ashley Streicher is a movie star hairstylist. In 2014, they came collectively to open up Striiike, a magnificence studio in Beverly Hills exactly where friends can have their brows, hair and make-up performed. According to its web page, a 30-minute “Feathered Brow” service with Kristie Streicher costs $275.

Now, Streicher is incorporating to her brow empire with the launch of K.S. & Co, a restricted edit of 3 brow necessities informed by her 23-year occupation shaping brows. They include a Microfeathering Brown Pen ($42), which will come in two shades, a Obvious Powerful Keep Brow Gel ($32) and a Sheer Tinted Brow Gel ($36), also in two shades. Streicher explained two shades — a medium brown and a darkish brown — are far more than more than enough. It is appealing position when, for illustration, Anastasia Beverly Hills’ Brow Wiz Ulta-Trim Precision Brow Pencil will come in 12 shades.

K.S. & Co released immediate-to-purchaser, marketed by using a committed internet site and at Striiike, on Wednesday. In addition, a person item will be showcased in the sisters’ quarterly attractiveness box, in January. To endorse the start, the manufacturer is investing in gifting Streicher’s community of influential and famous close friends and customers. Lots of “plan to share the launch organically with their viewers,” in accordance to a K.S. & Co spokesperson.

Streicher self-funded the manufacturer and is not at present searching for exterior financial commitment. Earlier partnerships with manufacturers which include Chanel, Hourglass and Kosas, as properly as her brow shoppers, of study course, aided her to fund the project. And she’s commit the past 5 years building the solutions.

“[With other brands] probably you really like the formula, but you don’t like the applicator. Or it is not cleanse, or the color vary is not fantastic,” she reported. “I understood how significant it was to have the suitable products and solutions to execute my eyesight and philosophy.”