Beauty product Dove teams up with Unreal Engine and Women in Games to “change the game” and boost diversity

Attractiveness products Dove has launched a new partnership (opens in new tab) with Unreal Engine and Women in Video games “to produce a much more representative, inclusive natural environment on the internet”. 

A survey commissioned by the brand name surmised that inspite of the actuality women of all ages “comprise practically 50 % (1.3bn) of the global gaming local community”,  73 per cent of woman avid gamers “feel deficiency of variety is an issue in game titles”.