5 change-making female-founded beauty brands on our radar

In honor of International Women’s Day, we come together to celebrate the achievements of women and rally for equality. And what better way than to champion inspiring, female-founded beauty brands that are not only run by women over 40 but are real change-makers?      

The great news is, beauty brands aimed at grown-up women are booming. “Mature beauty is one category that is seeing exciting innovation from independent founders,” says Lisa Payne (opens in new tab), Head of Beauty at trend forecasters, Stylus. This diverse group of women, according to Payne, are “taking skincare and product marketing into their own hands, and thereby creating exciting new products and refreshingly real brand values.”