Rodeo Drive, a renowned mecca for fashion, entertainment, and luxury, is more alive and prominent than ever.
Known as one of the world’s most expensive streets, Rodeo Drive is a two-mile boulevard located in Beverly Hills, with its southern end located in Los Angeles, California.
After Fred Hayman, dubbed “the Godfather of Rodeo Drive,” launched the luxury store Giorgio Beverly Hills in 1961 on Rodeo Drive, other luxury brands followed suit, and the rest is history.
Today, Rodeo Drive is home to over a hundred of the top global brands, all of which are housed in stunning boutiques that brilliant architects have created along its famous three-block palm-dotted streets.
Visitors are invited to a variety of contemporary and elegant dining establishments where a plethora of delectable cuisines are prepared by famed Michelin-star chefs!
It’s a whole other luxury destination where guests can enjoy the most famous and iconic hotels that provide elegance, seamless service, and privacy.
Rodeo Drive’s widely anticipated schedule of top-notch events draws visitors from California and all over the world.
With this list of the best things to do in Rodeo Drive, California, you’re bound to experience outstanding arts, culture, craftsmanship, luxury, and more than you can imagine!
Stroll in Style at the Rodeo Drive Walk of Style
Take a stroll along the Rodeo Drive Walk of Style, commemorating individuals who have made significant contributions to costume, design, and fashion, chosen by an independent group of professionals from the entertainment, fashion, and media industries.
The Rodeo Drive Committee together with the City of Beverly Hills, founded the Rodeo Drive Walk of Style in 2003.
Fred Hayman, “the Godfather of Rodeo Drive,” helped with the conceptualization and creation of the Walk of Style which he himself was granted honor in 2011.
Robert Graham’s sculpture “Torso” was unveiled at the Walk of Style’s inaugural ceremony, attended by the first honoree, Giorgio Armani.
Similar to the more popular Hollywood Walk of Fame, the Rodeo Drive Walk of Style features bronze plaques with the honorees’ personal signatures and quotes that are embedded along Rodeo Drive’s sidewalks.
Indulge yourself with a luxurious shopping experience at Two Rodeo Drive!
Two Rodeo Drive is the star of Beverly Hills’ opulent and renowned luxury shopping district.
Brimming with beauty and life, this European-inspired pathway exudes charm and elegance with its elegant cobblestone streets, lovely archways, and sparkling fountains.
Two Rodeo Drive is home to an incredibly diverse range of restaurants and retail establishments that cater to all of your needs, from fine dining and exceptional spa treatment to lavish home decor and haute fashion.
Here, you’ll find 24 notable luxury stores such as Jimmy Choo, Tiffany & Co., Versace, Stefano Ricci, Porsche Design, Breguet, and more!
Two Rodeo Drive symbolizes everything that sparkles in Beverly Hills and is a favorite hangout for locals and celebrities alike.
Browse Stores at the Rodeo Collection
The Rodeo Collection is another shopping destination in Rodeo Drive for you to explore!
The Rodeo Collection, opened in 1980, is a 70,000-square foot mall in the center of Rodeo Drive.
This shopping center has an impressive array of more than 45 global luxury brands, upscale beauty salons, and clinics run by the best surgeons in the country specializing in cosmetics, beauty, and medicine.
Visit to browse the stores, savor a hot beverage at the French Cafe, or leave with a fresh new look!
You’ll find Rodeo Collection along North Rodeo Drive street, near the Beverly Hills Golden Triangle.
Spectate the Rodeo Drive Concours d’Elegance Car Show
Since 1993, the Rodeo Drive Concours d’Elegance has been a Father’s Day tradition which features a free car exhibition and rally.
The Concours d’Elegance has long been one of the biggest motor shows in the world and was included in Frommer’s list of “300 Unmissable Events & Festivals Around the World.”
This public car show provide guests and locals a close-up view of some of the most prominent automobiles in the world against the opulent scene of designer boutiques that surround the city’s most popular street.
From pre-war collectibles to American muscle cars to champion race cars, a selection of the most gorgeous vehicles ever produced by Bugatti, Bentley, Ferrari, Lamborghini, McLarena, Rolls Royce, and more, will be on exhibit.
Only registered vehicles are allowed to participate in the event, however, the public is welcome to marvel at the vehicles along the sidewalks.
Snap a Photo of the Beverly Hills Sign at Beverly Gardens Park
Along Santa Monica Boulevard is where you’ll find the 1.9-mile Beverly Gardens Park, a linear park that runs from Wilshire Boulevard to North Doheny Drive.
Park features include several remarkable art sculptures, specialty gardens like the Rose Garden and Cactus Garden, and lovely fountains like the Doheny Fountain and the Wilshire Electric Fountain.
Then of course, there’s the iconic Beverly Hills Sign in the backdrop of the Lily Pond, which is one of the best photo locations in the city!
This historic landmark, built in 1907, continues to attract both residents and tourists every year for that classic travel photo in Beverly Hills.
The Beverly Hills sign is 40 feet in length and is illuminated at night, with a variety of plants and greenery surrounding the area.
Explore Contemporary Art at the Mr Brainwash Art Museum
Mr Brainwash Museum is a contemporary art museum housed in the former Paley Center for Media building.
Renowned artist Thierry Guetta, nicknamed Mr. Brainwash, acquired the Paley Center with the intention of turning it into a dynamic art exhibition space for both his own and other artists he admires.
In 2010, Guetta received the Best Documentary award for his documentary film Exit Through the Gift Shop at the Independent Spirit Awards.
Since then, he has enjoyed great success as an exhibitor, designer, and artist.
Akin to his pop-up exhibit in New York City last 2018, Mr Brainwash Museum features sculptures, paintings, and multimedia pieces that were “brainwashed” with his distinctive inspirational commentary, historic visuals, and profusion of color.
Book a Luxurious Stay at Beverly Wilshire, A Four Seasons Hotel
Experience what luxury is all about at the Beverly Wilshire, A Four Seasons Hotel, one of the best hotels for royalty, celebrities, and the world’s elite.
Today, it’s most famous as the “Pretty Woman Hotel,” being the backdrop of the classic film Pretty Woman starring Julia Roberts and Richard Gere.
One of Beverly Hills’ earliest and most expensive hotels, the Beverly Wilshire, A Four Seasons Hotel opened its doors in 1928.
Situated at the intersection of Rodeo Drive and Wilshire Boulevard, you’ll be in the heart of Beverly Hills with luxury shops, fine dining restaurants, and picture-perfect views right at your doorstep.
The Beverly Wilshire houses CUT Restaurant, owned by Wolfgang Puck which received a Michelin recommendation, as well as THEBlvd, which serves regional California cuisine and Mediterranean flavors.
To complete the luxury experience, don’t miss the Spa at Beverly Wilshire, a Forbes Five-Star Spa, utilizing some of the most luxurious skincare brands and spa technologies to calm the mind and revitalize the body, all customized to your unique needs.
Marvel at the Architecture of the Anderton Court Shops
Just between Brighton Way and Dayton Way streets in Rodeo Drive is the Anderton Court Shops, a Frank Lloyd Wright architectural masterpiece.
Frank Lloyd Wright is regarded as one of the most well-known names in architecture, recognized as “the greatest American architect of all time” by the American Institute of Architects with influence largely seen in Los Angeles.
The Anderton Court Shops is a three-story building famous for its distinctive design, housing six boutiques, three on each side, each spaced six floors apart and are offset by a ramp.
Built in 1952, it was the renowned architect’s last project in Los Angeles County.
The Anderton Court Shops is added to the National Register of Historic Places.
Enjoy an Outdoor Concert at the Beverly Cañon Gardens
The Beverly Cañon Gardens is a 33,000-square foot open space and public garden situated next to The Maybourne Beverly Hills.
This alluring and tranquil space has public outdoor seating and dining areas, landscaped gardens, water features, and columned walkways that connect Beverly Drive and Canon Drive streets.
The Concerts on Cañon is a community event that takes place at the Beverly Cañon Gardens all throughout summer.
This free and popular series of live concerts under the stars showcases a variety of musical genres, including jazz, traditional classics, and well-known local bands.
Beverly Cañon Gardens makes a wonderful spot to hang around, rest between busy shopping sprees, eat at a restaurant, or enjoy an outdoor concert.
Admire the Yellow Rolls Royce at the House of Bijan
The House of Bijan, one of Rodeo Drive’s most exclusive stores for men, operates by appointment-only basis and serves the most opulent individuals from professional athletes and celebrities to royal families and dignitaries including five American presidents.
The showroom is inside a luxurious Mediterranean-style Palazzo building, which has been recognized as a Beverly Hills historic landmark.
The House of Bijan has been creating the most affluent and superior men’s clothing, fragrances, and jewelry in the world for more than 45 years.
Another treasure in the House of Bijan is the bright yellow Rolls-Royce Phantom Drophead Coupe, a collaboration between the automotive brand and House of Bijan founder Bijan Pakzad, parked along the sidewalk.
Hundreds of visitors take pictures of it every day, making it also one of the city’s most well-known attractions and a permanent fixture on the streets of Rodeo Drive.
Visit the Louis Vuitton Beverly Hills Rodeo Drive Flagship Store
Legendary fashion brand Louis Vuitton Beverly Hills Rodeo Drive launched its flagship store along North Rodeo Drive street in the early spring of 2015, which now exclusively sells products for women.
This Peter Marino-designed building features an elegant stainless steel and sleek glass exterior complemented by a profusion of rich details that adapt to the brand’s excellent attention to detail, such as blonde wood floorings, leather-wrapped stair handrails, and geometric-patterned carpets.
Although Louis Vuitton products are sold all over the world, the flagship store in Rodeo Drive carries a large selection of exclusive-only products.
The store offers ready-to-wear women’s leather products in limited editions, such as monogrammed or personalized hard-sided travel suitcases and Capucines Bags in ostrich or crocodile leather.
The Louis Vuitton Beverly Hills Rodeo Drive store location is also the venue for the Louis Vuitton Exhibit, a traveling exhibition displaying innovative trunks made by 200 artists and visionaries from arts to science to sports and more, with roughly the same dimensions of the 1850s original trunk created by Louis Vuitton.
Stroll Around Will Rogers Memorial Park
Will Rogers Memorial Park, built in 1912 and opened in 1915, was the first public park in the City of Beverly Hills.
It was formerly known as Sunset Park but only until 1952, when it was changed to Will Rogers Memorial Park as a tribute to Will Rogers, the first Honorable Mayor of Beverly Hills who served from 1926 to 1928.
This triangle-shaped park spans five acres, and is located just across the street of The Beverly Hills Hotel.
The park has meadows, tall palm trees, rose gardens, winding asphalt pathways, a pond with turtles and fishes, a fountain in the center, and restrooms for both men and women.
Will Rogers Park also has two bronze plaques that discuss the park’s history and another plaque that tells about the Beverly Hills Garden Club.
See a Performance at the Wallis Annenberg Center for the Performing Arts
The Wallis Annenberg Center for the Performing Arts, also called The Wallis, is a community arts facility established in honor of philanthropist Wallis Annenberg and in recognition of The Annenberg Foundation’s significant contribution to fund the center.
The Wallis Annenberg Center for the Performing Arts is a vibrant hub for culture and a valuable resource for the local community where local, regional, national, and international artists showcase their craft.
Opened in 2013, The Wallis took ten years to complete, designed by architect Zoltan Pali.
Since its doors first opened, The Wallis has staged and presented over 275 theater, dance, classical music, opera, and film, and has received 48 nominations for the Ovation Awards as well as seven nominations for the L.A. Drama Critic’s Circle Awards.
The facility alone is a stunning 70,000-square-foot center, a combination of classic and modern, and has earned six awards in architecture.
It houses the historic Beverly Hills post office built in 1933 and is listed in the National Register of Historic Places, the Goldsmith Theater with 500 seating capacity, the Lovelace Studio Theater with 150 seating capacity, GRoW at The Wallis: A Space for Arts Education where people of all ages and backgrounds can gain learning opportunities, a promenade terrace, and a sculpture garden.
Acquire Fine Art at Winn Slavin Fine Art
Winn Slavin Fine Art has established itself as a premier supplier of fine art including painting, glass, and sculpture, with focus on integrity, creativity, and service since 1997.
They have a wonderful selection of Blue Chip museum pieces made by some of the most renowned contemporary artists in the world, including Ira Reines, Sir Daniel Winn, Boban, Michel Desroches, and Igor Zaytsev.
Aside from the gallery in Beverly Hills, Winn Slavin Fine Art has two worldwide locations and actively supports domestic and foreign museum and gallery shows.
On a recurring basis, Winn Slavin Fine Art also exhibits work by new contemporary artists.
Winn Slavin Fine Art works to guarantee that their collectors are knowledgeable and enlightened by offering in-depth information and special event opportunities to let them experience the world of fine art.
Things to Do Nearby
Learn Holocaust History at the Museum of Tolerance
The Museum of Tolerance is the academic arm of the international well-known Jewish human rights group called the Simon Wiesenthal Center, and the only museum of its kind in the whole world.
The Museum of Tolerance is committed to challenge visitors to understand the Holocaust in both historical and present contexts, and to tackle all manifestations of prejudice and discrimination in our modern world.
Since it opened in 1993, the Museum of Tolerance has welcomed more than five million people, the majority of them are students in middle and high schools.
The Museum challenges visitors to take personal responsibility for making positive change by engaging their hearts and minds through interactive displays, special events, and tailored programming for kids and adults.
The Museum of Tolerance is located on West Pico Boulevard, just five minutes away south of Rodeo Drive.
Today, Rodeo Drive in the City of Beverly Hills is a luxury haven that draws international elites, philanthropists, renowned artists, movie stars, cultural institutions, and more!
Its three famous, palm-dotted blocks and cobblestone-lined streets are home to over 100 of the top luxury brands with strong ties to art and culture, situated in buildings created by the most prestigious names in international architecture and design.
Find what suits you among the list of the best things to do in Rodeo Drive, whether you visit to satisfy your luxury needs or simply just marvel and wonder what luxury looks like without having to spend money.
Whatever your budget and interests allow, you’re sure to discover something delightful at Rodeo Drive, California!